Bunnie XO has become one of the most talked-about women in the digital industry. Known as Jelly Roll’s wife, a podcast host, a successful businesswoman, and a rising internet star, she has built her name far beyond her husband’s fame.
Today, she stands tall as an entrepreneur, media personality, and influencer who continues to expand her media empire. Her journey is an inspiring mix of grit, vision, and relentless drive.
Let’s dive into the details of Bunnie XO net worth in 2025, her family life, career moves, and the empire she continues to build.
Bunnie XO Net Worth in 2025
As of 2025, Bunnie XO’s net worth is estimated to be around $3 million. Her fortune doesn’t come from one single source. Instead, she built her wealth through multiple income streams her Dumb Blonde Podcast, social media platforms, entrepreneurial ventures, and brand partnerships.
While her husband, music artist Jelly Roll, has seen tremendous financial success in the country music scene, Bunnie has carved her own path. Together, the couple has become a powerhouse in both music and media, expanding their reach to audiences worldwide.
Bunnie XO Net Worth Breakdown 2025
| Income Source | Estimated Earnings (2025) | Details |
|---|---|---|
| Dumb Blonde Podcast | $600,000+ | Ads, sponsorships, live tours, and exclusive podcast content |
| Social Media Influence | $500,000+ | Instagram, TikTok, YouTube sponsorships, influencer marketing, affiliate deals |
| OnlyFans Account | $700,000+ | Subscription income, exclusive content, membership-based digital earnings |
| Brand Partnerships | $400,000+ | Sponsorships, brand collaborations, marketing deals, and co-branding |
| Apparel Brand & Skincare Line | $500,000+ | Sales from clothing line, skincare brand, and lifestyle products |
| Dumb Blonde Productions | $300,000+ | Media company earnings, production, and entertainment ventures |
| Total Net Worth 2025 | ≈ $3 million | Combined fortune from all income streams |
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Sources of Income
Bunnie XO’s financial success stems from several lucrative ventures. She didn’t rely solely on her role as Jelly Roll’s spouse. Instead, she created independent streams of income that make her a standout career woman and entrepreneur.
Her key income sources include:
- Podcasting – Dumb Blonde Podcast earnings from ads and sponsorships
- Social Media Influence – Income through content creation, influencer marketing, and collaborations
- OnlyFans Account – Exclusive content and subscription-based income
- Entrepreneurial Ventures – Skincare line, apparel brand, and lifestyle products
- Brand Partnerships – Sponsorships, marketing deals, and co-branding efforts
- Dumb Blonde Productions – A growing media company creating entertainment and podcasting content
This mix of ventures highlights her role as a digital celebrity who knows how to monetize her influence.
Podcasting Success – Dumb Blonde Podcast
One of the biggest contributors to Bunnie XO’s net worth is her highly popular Dumb Blonde Podcast. Launched under her own Dumb Blonde Productions, the show has evolved from a small project into a well-recognized podcast brand.
As a podcast host, she’s known for her candid conversations with celebrities, rising stars, and everyday people with extraordinary stories. Her approach is refreshing raw, honest, and engaging which keeps listeners hooked.
Podcast earnings flow from:
- Advertising deals with major brands
- Sponsorships tied to specific episodes
- Cross-promotions with other media outlets
- Live podcast tours and fan events
Her role as a broadcaster goes beyond entertainment. She uses her platform to discuss topics such as addiction recovery, mental health advocacy, and youth outreach, making her a respected voice in the space.
Business Ventures and Investments
Bunnie XO’s sharp business instincts have pushed her into the world of entrepreneurship. She has embraced her role as a business owner and continues to expand her portfolio of ventures.
- Skincare Line: Her collection of beauty products and facial care items taps into the booming wellness and cosmetics industry.
- Apparel Brand: Bunnie has rolled out a fashion label that blends her personal style with modern trends, appealing to fans who admire her bold fashion and style choices.
- Media Company: Through Dumb Blonde Productions, she has positioned herself as a CEO and creative executive, overseeing podcast production and entertainment projects.
Her ability to juggle multiple ventures proves she’s more than a web star. She’s a full-fledged entrepreneurial force with a clear vision.
Social Media Influence
As a social media influencer, Bunnie XO commands a strong online presence. With millions of followers across Instagram, TikTok, and YouTube, she’s a digital celebrity who knows how to connect with audiences.
She blends humor, honesty, and unfiltered personality into her content. Fans admire her transparency, especially when she shares her struggles with the past and her journey of transformation.
Impact of social media on her income:
- Sponsored posts and influencer marketing deals
- Affiliate marketing partnerships
- Exclusive content offerings
- Fan-driven merchandise sales
Her social media profiles don’t just drive her income they amplify her influence, making her a force in the digital industry.
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Bunnie XO Social Media Profiles 2025
| Platform | Profile Handle | Followers (2025 Estimate) | Content Focus |
|---|---|---|---|
| @xomgitsbunnie | 1.3 million+ | Lifestyle, fashion and style, family life, promotions | |
| TikTok | @xomgitsbunnie | 2 million+ | Short-form videos, humor, trends, behind-the-scenes clips |
| YouTube | Dumb Blonde Podcast | 500,000+ subscribers | Podcast episodes, interviews, video podcasts |
| Twitter (X) | @xomgitsbunnie | 250,000+ | Personal thoughts, promotions, fan engagement |
| OnlyFans | Private Profile | 150,000+ paid subscribers | Exclusive content, subscription-based earnings |
Brand Partnerships
Bunnie XO has leveraged her online fame into strategic brand partnerships. These alliances not only boost her income but also expand her credibility in the business world.
Examples of collaborations include:
- Fashion houses and apparel brands looking for bold influencers
- Cosmetics and skincare brands seeking authentic voices
- Lifestyle companies tapping into her influence with women across the United States
These brand collaborations are a key reason why Bunnie XO net worth continues to climb steadily.
Family and Personal Life
Behind the glitz and fame, Bunnie XO is also a wife and stepmother. Her marriage to Jelly Roll is one of the most admired celebrity relationships in Nashville, Tennessee. Fans often refer to them as a power couple who openly share their ups and downs.
Together, they’ve built a home life centered on love, healing, and support. Their marriage is also marked by shared struggles, including Jelly Roll’s past with addiction and Bunnie’s own hardships. Their honesty about these battles has won them admiration worldwide.
Support in Jelly Roll’s Career
While Bunnie XO shines in her own right, she’s also a pillar in Jelly Roll’s career. At events like the Academy of Country Music Awards, she’s often by his side, cheering him on and amplifying his achievements.
She’s not just a spouse she’s a partner. From supporting his music tours to handling behind-the-scenes planning, Bunnie plays a crucial role in Jelly Roll’s rise as a top country rapper.
As Jelly Roll himself has said in interviews:
“I wouldn’t be here without her. She believed in me before the world did.”
That kind of support speaks volumes about their relationship.
Early Life and Background
Before becoming a rising internet star, Bunnie XO had a turbulent early life. Growing up with struggles shaped her resilience. Her past included challenges with addiction recovery, financial instability, and personal losses.
These experiences became the foundation for the woman she is today fearless, empathetic, and determined. By sharing her past, she connects deeply with fans who’ve faced similar hardships.
Professional Life Beyond Social Media
Bunnie’s professional life extends far beyond being an online influencer. She has worn many hats over the years:
- Modeling for magazines and apparel brands
- Hosting shows and entertainment projects
- Executive roles in her media company
- Mentorship for young women navigating the digital space
Her career path reflects her status as a successful businesswoman who refuses to be boxed into one role.
Philanthropy and Community Work
Bunnie XO is not just about wealth accumulation. She invests her energy in giving back. Through youth outreach programs and addiction recovery initiatives, she supports causes that resonate with her personal journey.
She frequently partners with local charities to raise awareness about sobriety, mental health, and emotional well-being. By combining philanthropy with her platform, she uses fame for good.
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Lifestyle and Assets
Bunnie XO enjoys the fruits of her hard work. Her assets include luxury homes in Nashville, Tennessee, a collection of stylish cars, and high-end fashion and jewelry.
Below is a glimpse of her lifestyle investments:
| Asset | Details |
|---|---|
| Real Estate | Home in Nashville |
| Vehicles | SUVs and luxury sports cars |
| Apparel & Fashion | Designer collections, jewelry |
| Business Assets | Dumb Blonde Productions studio |
Her lifestyle reflects not just indulgence but also smart investments that strengthen her financial success.
Challenges and Controversies
Like many digital celebrities, Bunnie XO has faced her share of controversies. From criticism about her OnlyFans account to public scrutiny about her marriage, she’s learned to handle pressure with grace.
Instead of letting negativity define her, she turned challenges into fuel. Her resilience adds authenticity to her image as a web star who stays true to herself.
Future Plans and Career Outlook
Looking ahead, Bunnie XO shows no signs of slowing down. She plans to expand her skincare brand and apparel line, while continuing to grow her media company.
Her long-term vision? To become a leading executive and media mogul in the United States entertainment scene. With her entrepreneurial drive and loyal fanbase, her net worth is projected to rise even higher in the next few years.
Final Thoughts
Bunnie XO net worth in 2025 reflects much more than money. It’s a story of resilience, hustle, and vision. From a challenging past to building a flourishing media empire, she’s an example of what determination can achieve.
She’s not just Jelly Roll’s wife. She’s a successful businesswoman, a podcast host, a social media influencer, and a career woman who inspires millions. Her empire continues to expand, and her future looks brighter than ever.
Alok Dimitry is a pop culture expert with a keen eye for celebrity trends and behind-the-scenes stories. With a background in media and communications, he brings sharp analysis and vibrant storytelling to Celebrity Quora. Alok’s passion for the entertainment industry fuels his commitment to delivering fresh, engaging, and reliable content, making him a trusted voice for readers who crave the latest and most intriguing celebrity updates
