Few names in the world of rodeo carry the same weight as J.B. Mauney. Known as the Dragonslayer for his fearless rides on the most notorious bulls in the arena, this Professional Bull Rider has carved his place among the sport’s all-time greats. With a career spanning nearly two decades, J.B. Mauney net worth reflects not only his competitive dominance but also his savvy off the dirt from endorsement deals to ranch investments.
This deep dive into his life covers his earnings, fortune, career achievements, family, social media presence, and what he’s been up to since hanging up his bull rope in 2023.
Current Net Worth Snapshot
As of 2025, J.B. Mauney net worth is estimated between $8 million and $10 million. The variation comes from fluctuating real estate values, private business ventures, and ongoing income from endorsements and merchandise sales income.
| Asset / Income Source | Estimated Value / Annual Income |
|---|---|
| Career Competition Earnings | $7.4 million+ |
| Endorsements & Sponsorships | $500k – $1 million annually |
| Ranch & Stephenville, Texas Property | $1.8 million |
| Merchandise & Apparel Revenue | $150k – $250k annually |
| Coaching Salary (PBR Teams) | $200k+ annually |
Introduction – Who Is J.B. Mauney?
Born on January 9, 1987, in Charlotte, North Carolina, James Burton “J.B.” Mauney became a rodeo prodigy early on.
He turned professional in 2006, quickly establishing himself as a championship bull rider who could handle the toughest stock the sport offered. Fans admired his cool demeanor, explosive riding style, and willingness to climb aboard bulls other riders avoided.
- Nickname: “Dragonslayer”
- Height/Weight: 5’10”, 140 lbs
- Career Span: 2006–2023 (PBR & PRCA)
- Retirement: September 2023 due to neck injury
- Current Role: Oklahoma Wildcatters coach in the PBR Teams league
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Career Earnings Breakdown
J.B. Mauney’s rodeo prizes earnings remain among the highest in bull riding history. He’s earned over $7.4 million in prize money through the Pro Bull Riders Association and PRCA events.
Notable Money Milestones:
- 2009–2015: Averaged $500k+ per season in rodeo winnings
- 2013 & 2015: World title seasons with combined competition earnings of over $2 million
- PBR World Finals Champion in 2013 his single richest payday
Major Competitive Achievements
Throughout his Professional Bull Rider career, Mauney was a fixture in championship bull riders conversations:
- 2× PBR World Champion (2013, 2015)
- PBR World Finals Champion (2013)
- CBR (Championship Bull Riders) event wins and titles
- 75 rides scoring 90+ points, placing him among elite rodeo legends
- 15 consecutive qualifications for the PBR World Finals
Mauney is widely considered one of the most fearless bull riding athletes of all time, often choosing to ride bulls like Bushwacker the sport’s most feared.
Endorsements & Sponsorship Income
J.B. Mauney’s endorsement deals sponsorships have been a significant boost to his wealth. His marketability comes from being a world title holder and a fan favorite.
Key Brand Partnerships:
- Monster Energy sponsorship – Longtime promotional partner, featured on his gear and jerseys
- YETI brand ambassador – High-profile product endorsements including cooler and drinkware campaigns
- Wrangler, Resistol, Boot Barn – Cowboy gear and apparel deals
- Kawasaki – Motorsports collaborations
These sponsorship contracts often included bonuses tied to competition performance and social media promotion.
Business Ventures & Investments
Off the arena floor, Mauney diversified his income. He has invested in:
- A working Texas ranch in Stephenville a valuable cowboy property and rural Texas residence
- A bull riding school for young rodeo competitors
- Small-scale real estate holdings and a stock portfolio
- Merchandise sales income from hats, shirts, hoodies, and other branded products through an online store
Coaching Career & Post-Retirement Role
Following a career-ending neck injury in September 2023, Mauney shifted from rodeo competitor to mentor. He now serves as Oklahoma Wildcatters coach in the PBR Teams league.
Coaching Highlights:
- Trains upcoming bull riding athletes in technique and mental preparation
- Develops team strategies for championship rodeo events
- Acts as a professional bull riding coach for top-tier competitors
Merchandise & Royalties
Mauney’s branded line of cowboy hats, t-shirts, and gear continues to bring in merch revenue. His merchandise sales income benefits from:
- Event booths at PBR event champions venues
- Social media-driven online store sales
- Collaborations with Western wear brands for limited-edition items
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Media Appearances & Book Deal
As a rodeo legend, Mauney has appeared in:
- National TV interviews (CBS Sports, ESPN)
- Podcasts and Western sports documentaries
- Rumors of a memoir tentatively titled Ride of My Life, which would add to his JB Mauney income through publishing royalties
Injury History & Impact on Earnings
Mauney’s career wasn’t without setbacks:
- 2017: Severe arm injury costing part of the season
- 2021: Broken ribs and collarbone
- 2023: Neck injury during a PRCA event in Lewiston, Idaho ultimately leading to retirement
Despite missed events, his rodeo income stayed high thanks to endorsement deals and competition earnings during peak years.
Real Estate & Lifestyle Assets
One of Mauney’s biggest investments is his Stephenville, Texas property a sprawling ranch complete with training facilities, cattle, and a family home. The Texas estate is valued at around $1.8 million and reflects his love for the cowboy way of life.
He also maintains:
- A property in Cotulla, Texas
- Land holdings in North Carolina
Family & Personal Life
Mauney has been married twice:
- First to Lexie Wigley (2012–2015)
- In 2017, married Samantha Lyne, daughter of PRCA roper Cody Lyne
He has two children:
- Daughter from his first marriage
- Son, Jagger Briggs Mauney, born January 23, 2019
J.B. Mauney – Full Bio and Family Details
| Category | Details |
|---|---|
| Full Name | James Burton Mauney |
| Nickname | Dragonslayer |
| Date of Birth | January 9, 1987 |
| Place of Birth | Charlotte, North Carolina, USA |
| Nationality | American |
| Height | 5’10” (178 cm) |
| Weight | 140 lbs (64 kg) |
| Profession | Professional Bull Rider (retired), Coach |
| Career Start | 2006 (PBR Rookie of the Year) |
| Retirement | September 2023 due to neck injury |
| Current Role | Oklahoma Wildcatters Coach – PBR Teams League |
| PBR World Titles | 2 (2013, 2015) |
| Major Wins | PBR World Finals Champion (2013), multiple CBR titles |
| Career Earnings | Over $7.4 million in rodeo prizes |
| Net Worth (2025) | Estimated $8–10 million |
| Endorsements | Monster Energy, YETI, Wrangler, Resistol, Boot Barn, Kawasaki |
| Primary Residence | Stephenville, Texas ranch |
| Other Properties | Cotulla, Texas; Land in North Carolina |
| Father | Tim Mauney |
| Mother | Lynne Mauney |
| Spouse(s) | Lexie Wigley (m. 2012–2015), Samantha Lyne (m. 2017–present) |
| Children | Daughter (first marriage), Son – Jagger Briggs Mauney (born Jan 23, 2019) |
| Notable Nicknames | Dragonslayer, King of Bull Riding |
| Hall of Fame | Bull Riding Hall of Fame inductee |
Social Media Presence
J.B. Mauney stays active online, where he shares family life, ranch updates, and bull riding insights.
Instagram: @jbmauneyxv
Facebook: Official JB Mauney page
Twitter/X: Occasional posts about rodeo events and mentoring
These platforms also serve as promotional tools for his brand partnerships and merchandise sales.
Philanthropy & Community Engagement
Beyond his own career, Mauney supports:
- Youth bull riding scholarships
- Medical funds for injured rodeo competitors
- Community rodeos across Texas and North Carolina
Legacy & Influence on Bull Riding
J.B. Mauney’s name is etched in the Bull Riding Hall of Fame. His daring rides and record-breaking rodeo prizes earnings make him a true rodeo legend. He’s a cowboy hall of fame figure whose impact reaches beyond bull riding awards inspiring a new generation of PBR riders.
Final Words
The story of J.B. Mauney net worth is about more than just dollars. It’s about a young man who grew into a bull riding champion, built a fortune through grit, smart investments, and endorsement deals sponsorships, and is now shaping the sport from the sidelines as a PBR coach.
Simon Williams is an experienced entertainment journalist and co-author at Celebrity Quora. With a love for Hollywood history and today’s biggest stars, Simon combines deep research with a flair for storytelling. His articles dive beyond the headlines, offering readers a closer look into the lives of celebrities. Simon’s balanced reporting and captivating writing style have earned him a loyal following among pop culture enthusiasts worldwide.
